El RoiEL ROIMarketing Co.
Engine 01 / 07

Strategy that compounds
before you spend a dollar on ads.

Growth roadmaps built on data non-marketers can read.

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90 days
Full roadmap
12+
KPIs tracked
1
Source of truth
Strategy & Analytics ✦GA4 ✦Looker Studio ✦Hotjar ✦Segment ✦Senior-led ✦Month-to-month ✦Transparent reporting ✦Strategy & Analytics ✦GA4 ✦Looker Studio ✦Hotjar ✦Segment ✦Senior-led ✦Month-to-month ✦Transparent reporting ✦
The premise
Every El Roi engagement starts here. A rigorous audit, a 90-day roadmap, and dashboards that tell the truth.

Most brands scale spend before they scale certainty. We flip that. Before a single campaign ships, we map your customer journey, wire up GA4 and server-side events, and build a KPI tree that ties every dollar to a business outcome. Then we choose the two or three levers that actually move the needle — and cut the rest.

What makes it work

Three bets.

Every discipline we run is built on three non-negotiables. These are ours.

01

See the whole funnel

Journey mapping from first touch to LTV — no more black boxes in the middle.

02

Trust your numbers

GA4, server-side tracking, and dashboards non-marketers can read at a glance.

03

Bet with conviction

A prioritized 90-day roadmap with hypotheses, budgets, and expected payback.

What you get

Deliverables, named.

  • Full analytics audit
  • GA4 + server-side setup
  • Journey & funnel map
  • KPI tree & dashboards
  • 90-day growth roadmap
  • Quarterly strategy reviews
Our toolkit

Built on real tools.

GA4Looker StudioHotjarSegmentPostHogGoogle Tag Manager
Engagement
Month-to-month.
No lock-in.

Senior-led from day one. Custom scoping. If we're not adding value, you leave. That's the deal.

How we ship it

Three moves. Not ten.

01
Step

Audit

Tracking, funnels, channels, creative — every leak mapped.

02
Step

Model

KPI tree, attribution, and payback windows agreed with the founder.

03
Step

Roadmap

A prioritized 90-day plan you actually own.

Questions

Straight answers.

Can't find yours? Book the free audit — we answer everything live.

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