El RoiEL ROIMarketing Co.
Brand system · v1.0

Our brand
guidelines.

Logo, color, type, voice, motion. Everything that walks out the door under the El Roi name passes through this page first.

Work with us↗Jump to the system
Faces
04
Colors
03
Curves
04
Version
1.0
EL ROI BLUE · #202BA8PAPER · #EFF7F6INK · #000000OXFORD / HELVETICA WORLD / GOTHAM / GARET60·30·10OHANA DESIGN SYSTEMv1.0EL ROI BLUE · #202BA8PAPER · #EFF7F6INK · #000000OXFORD / HELVETICA WORLD / GOTHAM / GARET60·30·10OHANA DESIGN SYSTEMv1.0
02 · The system

Five panels. One language.

Hover a tile to switch panels. Click any color chip to copy its hex.
El Roi
EL ROI
Marketing Co.
01 · Primary lockupConstruction grid · 32ux-height = 1u● locked
Mark
Reversed
Mono
Clear space
Minimum = height of the 'E' on all sides.
Min size
20px digital · 0.5in print
Mark only
Use the seeing-eye glyph for avatars and favicons.
Do not
No stretching, no drop shadows, no recolor outside the palette.
El Roi Marketing Co. · Brand GuidelinesSynced with OHANA · v1.0